ComBase 2003/2005
The ComBase sample size is in excess of 50,000 and has participating papers in all of Canada’s provinces. It is one of the largest media studies in the world, measuring over 400 markets, including: 286 CSD’s; 52 CMAs and CAs, 800+ publications including: ethnic press, alternative press, auto traders and employment papers, shoppers, farm publications, dailies, entertainment publications, free publications and over 900 radio stations.
The National Study data has been available to media planners and buyers since October 2003.