ComBase launches 2008-2009 study results
Readership remains strong with 74% of adults reading their community newspaper
TORONTO, January 11, 2010 – The Canadian Community Newspaper Database Corporation (ComBase) today announced the results of its 2008-2009 study, with readership data for 218 markets across Canada.
What is ComBase?
ComBase is North America's largest media study, measuring in excess of 400+ individual Canadian markets and providing insightful data on cities, towns and villages across the country. The study provides consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space.
The initiative was launched by the Canadian Community Newspapers Association and its over 750+ members Canada-wide and is the principal readership research conducted on behalf of the community newspaper industry in Canada.