ComBase results available to media planners on October 15
On October 15, 2010 data from the most recent ComBase study will be released electronically through Nielsen IMS and Telmar HMS. Both companies will provide access to the ComBase 2008/2009 study through their planning software. Media planners and buyers will soon have access to detailed readership data for community newspapers in more than 200 English markets across Canada.
What is ComBase?
ComBase is North America's largest media study, measuring in excess of 400+ individual Canadian markets and providing insightful data on cities, towns and villages across the country. The study provides consistent and accurate, market-by-market information to assist in the buying and selling of community newspaper advertising space.
The initiative was launched by the Canadian Community Newspapers Association and its over 750+ members Canada-wide and is the principal readership research conducted on behalf of the community newspaper industry in Canada.