http://www.combase.ca Just another WordPress weblog Mon, 11 Jan 2010 22:53:36 +0000 http://backend.userland.com/rss092 en Readership remains strong with 74% of adults reading their community newspaper TORONTO, January 11, 2010 - The Canadian Community Newspaper Database Corporation (ComBase) today announced the results of its 2008-2009 study, with readership data for 218 markets across Canada. Overall, community newspaper readership remains strong, with 74% of Canadians reading their community ... http://www.combase.ca/news/149/combase-launches-2008-2009-study-results Since producing successful readership surveys in 2003 and 2005, ComBase has been busy adding new features to make the 2008 product more useful than ever. When the new survey is released in early 2009, member publishers will receive helpful tutorial presentations on how to read the study’s market tables and how ... http://www.combase.ca/news/126/new-features-for-combase-2008 Following a meeting held November 4, 2008, the ComBase board of directors announced their decision to delay the release of the 2008 readership survey until early 2009. Delays in data collection and processing forced the decision this week. While most of the survey is complete, no single part of the data ... http://www.combase.ca/news/124/combase-2008-launch-postponed ComBase fieldwork has started on the most recent study. This means that telephone interviewing has begun.  The study is being conducted by Leger Marketing who have a dedicated team of fifty interviewers based in Winnipeg. They have started interviewing in all 20 Atlantic markets and some BC markets are expected to ... http://www.combase.ca/news/116/combase-starts-interviewing ComBase is pleased to announce the launch of its revamped website at www.combase.ca. Featuring a streamlined menu with easy-to-find information, the new ComBase website makes it simple to browse news and find details on current and past studies. ComBase members will also notice an enhanced members section with links to their customized data from their ... http://www.combase.ca/member-news/113/combase-launches-new-website At a meeting of the ComBase board of directors on October 18, 2007, chair Sean Murray named Kelly Levson general manager of ComBase. Murray cited Levson's adept management of the readership study and client services, in particular her leadership in the supplier bidding and member recruitment processes for the 2007 ... http://www.combase.ca/news/3/levson-named-general-manager-of-combase We are interviewing adults 18+ who have a telephone in the household. We are doing English interviews only at this time. The sample is controlled so that we don’t take the first person who answers the phone to avoid a biased sample. It’s a known fact, for example, that women ... http://www.combase.ca/member-faqs/30/who-will-you-interview-in-my-market Data from the first national study is currently available by calling ComBase at 1-800-481-6580 for no charge data analysis.  Members can also log into the Members section of the ComBase website to access their data tables and customized market presentations.  For login information please contact Kelly Levson at kellylevson@combase.ca.  Data for ... http://www.combase.ca/member-faqs/29/when-can-i-get-the-data-for-my-market Please refer to your Newspaper Agreement for a description of the deliverables and benefits of participating in the study. http://www.combase.ca/member-faqs/28/what-do-i-get-at-the-end-of-the-study You're correct; our print lists in all markets are quite comprehensive. In fact, ComBase will be the most complete print media study in Canada, adding to its value to agency media planners. To avoid respondent fatigue, one of the first questions we ask is the six-digit postal code. That is used ... http://www.combase.ca/member-faqs/27/the-list-of-newspapers-for-my-market-seemed-very-long-wont-the-interview-take-a-long-time-and-irritate-my-readers